Viridiana Ponce (she/her/ella) is a Latina Business Consultant, Financial Educator, and Speaker on a mission to help entrepreneurs build profitable businesses that actually pay them. For 12 years, she has worked with thousands of entrepreneurs, especially Latina food business owners, helping them strengthen pricing, profitability, financial strategy, and confidence around money.

Her signature talk is: We Are Not the Cheaper Option: Pricing, Power, and Latino Entrepreneurship. Through her speaking, Viri explores how culture, identity, and financial strategy shape the way entrepreneurs price, lead, and grow.

Beyond business, Viri is a proud mamá who loves making good food, discovering local restaurants, supporting small businesses, cycling, and creating a full, joyful life with her daughter, a su ritmo.