We are so excited to introduce you to Mayra (she/her) as she uncovers how your cultural identity can be a powerful differentiator in your messaging.

Mayra is a Latina Launch and Sales Copywriter who helps business owners put their thoughts into words that actually convert. As founder of Cultural Visionaries, she blends authentic storytelling with marketing strategy so purpose-driven leaders can connect with their audience on a deeper level. Mayra creates copy that resonates with the BIPOC community while honoring cultural roots. Her mission is to make marketing a space where everyone feels seen.

Outside of writing, you can find her on walks with her fur baby, enjoying time with her husband, or vibing to the latest reggaeton and Latin pop song.

Hola Mayra, we’d love to know more about you—specifically, what inspired you to start your business or creative venture?

I wanted to get into a new career that wouldn’t put my mental health at risk. This was honestly the first step into starting my copywriting business. But once I decided on this new path, I really thought about how I could make a greater impact in this industry.

This idea stemmed from my teaching background, where I wanted to make learning a fun and inclusive environment for my students, as well as my education background where I studied sociology and was hit with information that I could finally tie my experiences to.

Both of those experiences made me realize that I wanted to write copy not just for the sake of writing, but to write for people who were making greater impact in their communities—finance, education, wellness, and products/services where the “why” is to change perceptions on the various experiences of People of Color.

I love how your journey into copywriting pulls from various lived experiences. How do you lean into your cultural identity to differentiate yourself from other copywriters?

I differentiate myself by including Spanglish in my personal brand. While not all clients need Spanglish in their copy, I want to be sure that my copy represents me fully. I feel that by doing this, people who speak Spanish—or don’t, but want to be an ally—are attracted to working with me.

If you could go back in time, what advice would you give your younger self?

I’d tell myself to stand in my worth. For so long I hid behind others for fear of what people would think about me. I stayed small.

Now I feel strong, ready to show my full self to the word.

That is so beautiful! On the flip side, what impact do you hope to have on future generations?

I hope that in the future, marginalized groups no longer feel “other.” That when they see a business owner, they see themselves. That they feel empowered to be business owners too and make change with the gifts they have to share.

This type of work is so important and I love how sure of yourself you are. Our community would love to learn more about you from a different perspective… How would your best friend describe you in three words, and why?

Intentional—When I want to do something, I go all in. That means research, ask questions, trial and error, and repeat. I like to do things in a way where I know I gave it my all.

Passionate—I have a mix of fire and warmth in how I express myself. Sometimes I’m feeling bold and it comes out in a roar, and sometimes I feel that same boldness, but the vibe is to express it in a way that feels inspirational.

Understanding—I actively listen to what people have to say. It helps me feel where they’re coming from and respond with open-ended, in-depth questions to help us get to that “a-ha” moment.

What’s a book, podcast, or film that has profoundly shaped your perspective?

For Brown Girls with Sharp Edges and Tender Hearts because it’s helped me decolonize my world view.

Let’s switch gears—we know that besides being a copywriter, you’re also a public speaker. What topics are you most passionate about speaking on, and why?

How my experience as a Latina shaped my approach to finding my authentic voice in business.

So many of us have felt that pressure to shrink ourselves in white spaces. I used to code-switch like crazy and still felt like I didn’t belong. When I started sprinkling Spanglish into my copy and owning my cultural lens, everything changed. It showed that my journey isn’t just my story–it’s something so many Latine and BIPOC entrepreneurs struggle with, and I want them to know they don’t have to choose between their cultura and their success.

The parallels between discovering my personal voice and helping clients find their brand voice.

I’ve sat with clients who were afraid to sound “too Latina” or “too emotional” in their marketing, and I recognize that hesitation because I lived it. That’s why I can guide them to a place of confidence that I had to find for myself first. Theory is important, but it’s that lived experience that translates into better results for my clients.

Why embracing my cultural identity (including Spanglish) can become a powerful differentiator in my messaging.

When I started including Spanglish in my personal brand, the right people started finding me. Not everyone will resonate with my cultural expressions, and that’s actually perfect. The goal isn’t to appeal to everyone; it’s to deeply connect with the right ones (allies and all). The clients who light up when they see Spanish phrases in my content are exactly who I want to work with.

It’s incredible how your own cultural identity, your journey, and finding your authentic voice can have such a strong impact on how you show up. Have you ever faced imposter syndrome as a speaker? How did you overcome it?

All the time! I never thought I’d speak outside of my classroom so to be on a platform where people want to hear what I have to say is a game changer.

I overcome this for each speaking event by closing my eyes, taking deep breaths, and giving myself a pep talk about how I have great things to share with the world.

I repeat, “You are confident. You are knowledgable. You are you.”

I love that mantra so much! Thank you for taking the time to speak with us today and to share your story. To wrap up, I have 3 more questions for you starting with: What does success mean to you on a personal level?

Success means I have found peace on my journey that is life. That means I’m living day to day without counting pennies, enjoying the little things like walks without having to wonder what tomorrow will bring, and being present with the ones I love.

What’s an exciting project you’re currently working on? 

I’m in the process of creating digital products for business owners who are in the (do-it-yourself) DIY stage. I understand not everyone is financially ready to invest in (done-for-you) DFY copy, so I’m gathering my copy and teaching expertise in making products around emails, sales pages, and websites.

Lastly, if you could share one message with the world from a stage, what would it be?

Your work may not feel like it’s creating a movement in this exact moment, but know that it starts with one person cheering you on.

THAT is the start of your movement.

Keep doing your work.

Connect with Mayra

Website | Instagram | Interview Playlist

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